Social Media Marketing
  • Certificate

Social media marketing is the use of social media platforms to connect with customers and other stakeholders. Business owners and managers rely on social media marketing to build brand awareness, drive traffic to their website and increase sales.

FVCC’s certificate program prepares graduates to enhance a new or existing business through the use of social media marketing as part of a comprehensive marketing plan.

The Social Media Marketing Certificate of Technical Science (CTS) program can be completed in two semesters. Through a combination of engaging courses, students gain these knowledge and skills:

  • Create a strategy to accomplish business goals, focus on the most effective social media platform, and help create effective content according to the demographic targeted.
  • Plan and publish consistent and targeted content.
  • Engage with customers and other stakeholders to increase brand awareness and support.
  • Analyze the effectiveness of social media marketing campaigns and strategies.
  • Advertise on social media to reach a wider audience.

Social media marketing is much more than simply posting content on a site. When done right, it can help take a business to the next level.

Most courses in this certificate can be applied to the AAS Business Administration and AAS Small Business Management programs. Upon completion of this program, students will be able to:

  • Understand the value of a comprehensive marketing plan.
  • Understand how social media marketing supports the comprehensive marketing plan.
  • Develop and deliver a social media marketing campaign,
  • Be able to use a variety of social media marketing tools.
  • Write content intended for use in social media marketing tools.
Advising Information:

Student Support Center Advisor

Jori Bullemer

LRC 129

(406) 756-3905

jbullemer@fvcc.edu
Faculty Advisor

Brenda Rudolph, M.B.A.

BSS 106

(406) 756-4858

brudolph@fvcc.edu


For more information about this program, contact the FVCC Student Support Center or a Faculty Advisor.