Marketing/Sales Specialist
This program is designed for students currently employed in marketing or sales and wishing to develop additional sills or for an employer attempting to develop an employee currently within th organization. The program will cover the essentials of the core classes int he study of sales and marketing. This program could be extended into an AAS degree in business administration. Upon completing the program students will:
- Be able to explain the importance of customer service to a business;
- Describe the marketing process and explain the variables that make up the marketing mix;
- Explain the variables that impact consumer behavior in the market place; and
- Develop effective customer relations and use correspondence and communications technology in appropriate ways to improve customer service and relations.