This program is designed for students currently employed in marketing or sales and wishing to develop additional skills or for an employer attempting to develop an employee currently within the organization. The program will cover the essentials of the core classes in the study of sales and marketing. This program could be extended into an AAS degree in business administration. Upon completion of this program, students will:
- Be able to explain the importance of customer service to a business;
- Describe the marketing process and explain the variables that make up the marketing mix;
- Explain the variables that impact consumer behavior in the market place; and
- Develop effective customer relations and use correspondence and communications technology in appropriate ways to improve customer service and relations.
See the Academic Catalog.
(406) 293-2721, ext. 233
For general information, contact the Admissions office: (406) 756-3847.
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Last modified: October 29, 2014